If you've ever felt the pain of a broken heart or the sting of unrequited love, you've probably wished there was an instant remedy, because while they say time heals all, it still hurts. A lot. <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p>
<o:p></o:p>
Canadian film and television producer Aida Memisevic has had just about enough unwelcome heartache that she's prepared to travel the world, with video cameras in tow, in search of a way to fall out of love — in 30 days. <o:p></o:p>
<o:p></o:p>
In the same vein as the film Eternal Sunshine of the Spotless Mind in which the main characters have their memories erased to escape their heartbreak, Memisevic's very personal point-of-view documentary will explore the possibilities of changing the way the human brain references and processes emotions associated with love. <o:p></o:p>
<o:p></o:p>
The driving force behind her quest is a seven-month relationship that ended more than two years ago. Memisevic walked away from a man she cared very deeply for because he always seemed to have one foot out the door, she explains. <o:p></o:p>
<o:p></o:p>
"Even though he was a great person and I cared for him deeply…and still do, what I was getting from him was just not good enough. I left the relationship and I felt like it almost killed me. I barely got out of bed," she recalls. "This entire experience has thrown me for a huge loop." <o:p></o:p>
<o:p></o:p>
Even after all this time, Memisevic continues to feel the rawness of the heartache. Because they are connected through a long-term investment, work in the same industry and have mutual friends, she hasn't been able to make a clean break. Even the occasional, brief encounter with him can leave her feeling vulnerable for days. <o:p></o:p>
<o:p></o:p>
This behaviour is in stark contrast to the strong, determined woman that her friends and colleagues know so well. <o:p></o:p>
<o:p></o:p>
"Aida is a very powerful woman," says Theresa Laurico, a fellow television producer who sees Memisevic as a mentor. "She has the conviction to go and do whatever she has dreamt of doing. She's fun, ambitious and energetic." <o:p></o:p>
<o:p></o:p>
Memisevic, who aspires to be an Oscar-winning director, also describes herself as confident, unstoppable and most of all, in control. Memisevic runs her own company called Positive Living Productions and directs and produces two television shows, Cosmetic Innovations and The Art of Building Bodies. <o:p></o:p>
<o:p></o:p>
She says she is completely baffled by her reaction to this break up because whenever she sets her mind to accomplishing something, she gets it done. For the first time in her life she has come up against something she cannot seem to overcome — getting over this man. <o:p></o:p>
"I keep asking myself what it is that I need to learn from this experience. Maybe I am being challenged by this because I am so strong in other areas of my life," Memisevic explains. "Perhaps it is a way of humbling me and putting a mirror of humanity in front of me." <o:p></o:p>
<o:p></o:p>
In rising to this challenge, Memisevic is seeking the help of top scientists and researchers from around the world who are studying the neurobiology of love. Using modern imaging techniques like MRI scanning, scientists have been able to see which parts of the brain are affected by different emotions and phases of romantic love. <o:p></o:p>
<o:p></o:p>
Memisevic is banking on something called neuro-linguistic programming (NLP) to "replace" her brain's negative emotional reference to this past relationship with neutral references not associated with pain. NLP techniques are often used in adult learning, management and sales training and therapy. <o:p></o:p>
<o:p></o:p>
"If we are able to show and prove, using me as the guinea pig, that emotional references can be switched, then we have documented something very profound and historical," Memisevic says. "It could be quite controversial as well, because people will say I shouldn't be messing with love, but it's important to me to have choices in my life." <o:p></o:p>
<o:p></o:p>
Memisevic hopes to shoot her documentary How to Fall Out of Love in 30 Days this summer with plans to air in <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" /><st1:country-region w:st="on"><st1:place w:st="on">Canada</st1:place></st1:country-region> and distribute internationally.<o:p></o:p>
<o:p></o:p>
"Everyone has been hurt by love; it's a universal experience of being human. We cannot control all the events around us, but I do believe that we can learn to control our reactions to them," Memisevic says. "With this documentary, I hope to demonstrate how we can give ourselves a greater sense of personal power when it comes to love." <o:p></o:p>
<o:p> </o:p>
Catherine Fawcett (a.k.a.) Cat
Cat is a charismatic leader with a background and passion in music and the arts. She understands the artistic process and can relate to artists.
Cat has worked on a variety of publicity campaigns from CD launches to theatre openings to product launches, festivals and special events. Along with BULLHORN she has the privilege of working with some of Toronto's top jazz musicians and is looking for a new clientele of individuals and companies that work in design, arts and lifestyle.
Cat graduated from Wilfrid Laurier University with a BA in Communications Studies and did her Post Graduate Certificate in Corporate Communications at Sheridan College. She continues to support the education system by mentoring at Sheridan College and taking part in their internship program.