Amazingly, no matter what car the customer wants, it is always
‘hot property’, ‘very sought after’ and/or ‘hard to find’.
Moreover, it isn’t a secret; we have all known it for years.
Nevertheless, some of us still continue to be tricked into buying a
new or used car we really don’t want to buy, and at a higher price
than we expected. So let’s find out what some of the most favourite
and sneaky used car dealer tactics in the car industry today and put
them in our diary so we can refer to them when next buying a new car.
Car Dealer Tactic #1
Almost every new car dealership will drop the initial price they
have listed on a car for sale. However, be wary of scams, pressure
tactics, twists, and turns that car salespeople have up their
sleeves. It is in the showroom, when you are ready to finalise the
deal, where you shall be worn down by these machinations if you don’t
have your wits about you.
Car Dealer Tactic #2
Car dealers will never give a direct or exact quote. If they do,
they know you will go to another dealer and have them better the
price. If you do leave the dealership and tell the dealer you will
‘look around for other prices’, the dealer will most likely ask
you to come back once the ‘best price’ has been obtained. Don’t
be fooled by this because the dealer will then either match the
price, or, worse, since you're back and apparently ready or even
eager to take the car, they will increase the pricer slightly,
knowing they've gained upperhand this time.
Smart and very familiar, this trick works very well for most car
dealers. It relies mainly on getting you, the customer, to feel
obliged to buy the car finally, since you have put the dealer to ‘so
much trouble’.
Car Dealer Tactic #3
Smart car dealers will urge you to commit to buy the car you
really want, even before you get the final price. This is irksome and
exasperating for customers, but reasonable from a car dealer’s
point of view. Now your car dealer has two choices: to give you a
quote and watch you walk out the door, or entice you to negotiate.
Perhaps you may be lucky when negotiating with the dealer; however,
you may never know whether you have paid too much.
If you feel uncomfortable about a car dealer, know that you can
always back out of the negotiation, and find a new or used car
elsewhere.
Go online at consumer.vic.gov.au, for instance, where you can
check if traders of cars and other vehicles in Victoria are licensed
and have Licensed Motor Car Traders (LMCT) number. Car classifieds
such as OzFreeOnline.com, offer thousands of used cars for sale,
which can offer you the best price without the car dealer commission.
Amazingly, no matter what car the customer wants, it is always
‘hot property’, ‘very sought after’ and/or ‘hard to find’.
Moreover, it isn’t a secret; we have all known it for years.
Nevertheless, some of us still continue to be tricked into buying a
new or used car we really don’t want to buy, and at a higher price
than we expected. So let’s find out what some of the most favourite
and sneaky used car dealer tactics in the car industry today and put
them in our diary so we can refer to them when next buying a new car.
Car Dealer Tactic #4
A dealer will make an expensive car the “better choice” among
two undesirable ones. Most online car classifieds online give a price
which you can work with, but a regular trick from some car dealers is
identifying car models that are ‘undesirable’. The problems are
common and may be simple. For instance, ‘the manufacture date is
very old’, ‘the car has been in the showroom for a very long
time’, perhaps they are ‘the least popular colour’ and of
course ‘with no options’.
Next, the dealer will run a large advertising campaign based on
these two cars, with the price ridiculously below cost. When the
advertisement runs, the dealer waits for customers to flood through
the doors. Of course, when they do arrive to get the best deal, they
are usually told that the cars have been sold and are now waiting to
be ‘delivered’ to the clients. Consequently, you will be invited
to browse the showroom. And so, customers willingly but unknowingly
switch to another car.
If the buyer still insists on looking at the vehicle, if it is
still on the floor, the car dealer just points out why this
particular car is undesirable, and then persuades the customer to
look at a better car. Of course, the trick is to have the customer
buy that “better” car and pay more for it.
To make sure you do not pay too much, log in at any used car
classifieds sites like OzFreeOnline.com, where you just register,
search for used cars Australia wide, and negotiate with the car
owners themselves. No car showrooms or car dealers to pay the added
price of commissions anymore.
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